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Attributes & Skills :: Exceptional written and oral communication, analytic and creative-thinking ability. :: Experience implementing technology solutions for customer relationship-building and strategic communication. :: Extensive experience in marketing communications, public relations, writing, and editing. :: Customer-first attitude with excellent problem-resolution skills. :: A keen eye for aesthetics and experience in concept development, graphic design, photography, typography and Web design in service of institutional vision. Experience Palo Alto University. December 2014 – present :: Consult with academic and administrative offices on web content strategy. :: Write original web copy and edit existing pages. :: Select and edit photos and other visual design elements. :: Develop web pages using Palo Alto University's web content management systems. :: Optimize web pages for search engines University of California Office of the President. January 2017– June 2018 :: Reporting to the Vice President for Energy and Sustainability, support UC system-wide taskforce writing and editing reports related to the university's Carbon Neutrality Initiative. :: Writing team member for Overcoming Barriers to Carbon Neutrality: 2017 Report of the Carbon Neutrality Finance and Management Task Force (PDF) :: Editor for University of California Strategies for Decarbonization: Replacing Natural Gas: 2018 TomKat Natural Gas Exit Strategies Working Group Report (PDF) :: Academic editor for Strategic Communication to Achieve Carbon Neutrality within the University of California: 2018 Report of the TomKat Strategic Communication Working Group (on press) Soundhawk Corp. August 2014 – November 2014 :: Research, create and maintain Help Center knowledgebase for customer self-service. :: Analyze product behavior and consumer interaction with product to help customers get started in a new product category. :: Develop training and internal reference materials for call center team. :: Create step-by-step troubleshooting guides and instructions. :: Evaluate customer feedback and search terms to enhance search relevance. :: Handle customer email inquiries. University of California, Davis. October 2007 – September 2014 :: Plan and implement communication strategies for diverse business services, including buildings and grounds, finance, and public safety. :: Consult on communication strategies and provide implementation support for senior managers. :: Implement and manage knowledgebase for facilities customer service as well as web content management systems for multiple operating units.
University of Cincinnati, Office of Admissions. November 2004 - September 2007 :: Plan and implement communication strategies for prospective student relations and admissions marketing, leading to record enrollment in the 2004-6 academic years and record applications and confirmations for fall 2007-08. :: Implement and manage third-party prospect management system (Hobsons EMT), including data integration with the university’s student record system, information mapping, content development for personalized student Web pages and e-mail communications, as well as reporting, market analysis and user training. :: Provide advising services and customer support to prospective students and families. :: Manage production of all major admissions print materials, e-media and websites. :: Write and edit admissions correspondence to students and ghost-write for senior managers. :: Develop audience segmentation criteria, purchase mailing lists and manage database of more than 250,000 prospective students for direct marketing via e-mail, print and telecounseling. :: Ensure compliance with institutional branding, graphics and messaging standards. :: Deliver admissions presentations to students, parents and guests, and give campus tours. University of Cincinnati, University Relations Division. August 2001 to November 2004 :: Develop online and print communications for the university and serve as consultant and project manager for university departments utilizing in-house creative services. :: Manage content of all top-level pages of the University of Cincinnati website. :: Participate in research, planning and implementation of the university's first comprehensive web content management system. :: Train content management system users. :: Research and write the University of Cincinnati virtual tour. :: Write and edit Web and print versions of key university publications, including college bulletins, program descriptions, the university Viewbook, etc. :: Consult, plan and produce communications for academic and administrative units across the university, including audience research, planning, creative concept development, writing and editing on a wide range of topics for print, web and electronic media.
:: Master of Education, University of Cincinnati, 2005 :: Bachelor of General (Interdisciplinary) Studies, University of Cincinnati, 1998, summa cum laude
:: Web content management systems, including Drupal, Plone, Cascade, Weebly, Wix, BuzzR, Hobsons EMT Connect :: CRM/Knowledgebase systems, including Zendesk Help Center. Knowledgebase Pro, :: Basic HTML and CSS :: Adobe Creative Suite, Microsoft Office :: Digital SLR photography :: Mendeley academic research and citation software |